Scotiabank.
Since 2013 one of Canada’s big four banks has worked with Moving2Media to acquire new chequing account customers before they arrive in Canada.
The goal.
Scotiabank wanted to grow their share of the lucrative newcomer chequing account segment in Canada. With Scotiabank’s StartRight Program customers can arrive in Canada ready to go with their new checking account already open and transferred funds on tap before they’ve even left their home country.
The Strategy.
Cutting through the Canadian marketing noise in a crowded banking sector was key when Scotiabank came to Moving2Media back in 2013. We were able to help Scotiabank build a pre-arrival communications and conversion strategy landing the benefits of arriving in Canada with banking services ready to go.
The results.
Our partnership with Scotiabank was recently recognized by Canada’s Strategy Online Magazine, with Moving2Canada being called out as a key differentiator in helping Scotiabank win in the crowded newcomer banking landscape.
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