HSBC.
HSBC is a leading global bank, but lacks the recognition and market share compared to its Canadian rivals.
The goal.
HSBC worked with Moving2Media to grow HSBC’s share of the lucrative newcomer segment with a newcomer-focussed campaign amplifying its #TogetherWeThrive message.
The solution.
Leveraging custom content and display takeovers with social media amplification, Moving2Media designed a multi-touch campaign to complement its Canadian newcomer campaigns across Moving2Canada.com
The results.
50%
Lower CPA than competing channels
50%
of all campaign conversions from Moving2Canada
Lowest
cost per marketing response of any digital partner