BMW.
BMW is a luxury car manufacturer looking to increase market share within the lucrative newcomer segment in the Greater Toronto Area.
The goal.
BMW turned to Moving2Media to drive awareness of pre-owned BMWs among the new-to-Canada segment. Specifically, promoting scheduled test-drives of it’s pre-owned vehicles.
The solution.
Moving2Media delivered campaigns to target affluent new Canadians within Moving2Canada audiences with a brand affinity for BMW across display, extended reach and social media focusing on enhancing response for dealerships in the GTA.
The results.
0.13%
Display CTR achieved
$0.05
eCPC on display
$0.25
eCPC on Facebook