AIB.
AIB (Allied Irish Banks), one of Ireland’s largest banks, turned to Moving2Media to build a newcomer marketing strategy targeting the new-to-Ireland and returning-to-Ireland segments.
The goal.
AIB wanted to learn more about the burgeoning new-to-Ireland segment, as changes in the European political landscape made Ireland an attractive home for English and non-English speakers alike. AIB also wanted a strong pre-arrival communications strategy to promote downloads of the AIB app so that newcomers could have a new AIB account set up before they leave the baggage hall.
The solution.
Moving2Media built a pre-arrival multi-touch communications strategy landing the benefits of banking with AIB and positioning the client as a trusted partner of the newcomer journey beyond just banking with eDM, newcomer research, and syndicated content.
The results.
The biggest changes for AIB have been redefining their digital onboarding roadmap as a result of valuable insights gained through our exclusive Moving2Ireland audiences. Knowing where to focus product changes and enhancements to better align with newcomer needs was a game changer in getting ahead of competitors and aligning perfectly with their digital-first strategy.
